With new server setups, we needed to provide the right data to support these users. The quality of setups determines the quality of their ad performance. Marketers needed to be able to supervise the quality of their data and work with engineers to prioritize work.

‍

We needed to maintain the split environment and needed to segment the engineering focused data we were sharing. This data also needed a lot of space to communicate it. To accomplish this, we created a dedicated working space for engineers to do their work.

‍

I first identified with engineering the JTBD, then grouped the different requirements to provide some categorization. From there, we prioritized what could be shown and then determined the scope.

‍

I worked with several junior designers on this work and segmented the work among us, allowing them to become subject matter experts in their spaces.

‍

This work produced a new pattern approved by the Facebook Design Platform team for use across Ads Manager and Events Manager. It also introduced an issue around the communication strategy for recommendations. I followed this project up with a way to tackle that: Contextual Messaging.